Video posted on your web site is now the number one way customers find your business. Have you noticed that video results tend to be among the first 10 top results you get when you do a search for anything online?
Google searches for video first because they have conducted studies that show people now go to YouTube when they seek information.
In 2010 it is more important than ever that every website owner who wants branding and selling of their products and services should employ this powerful weapon (video) to increase his or her exposure.
Here is a list of the top five ideas on using video to enhance your business. With thanks to Jon Lansner for this list.
1. Aim for authentic, actionable content: Be authentic. Be personal. After all, this is your chance to tell your business’s story and show what really makes you different. Keep the video short and informational in nature — since customers are jaded by typical sales pitches. Creating authentic video that captures the human element behind any business allows customers to connect on a personal level. Be sure to include some measurable action path — for example, a unique URL, discount code, or phone number to call. You’ll encourage viewers to engage with you, and be able to measure the results of your video.
2. Optimize it for Google search: In a Forrester Research experiment discovered that videos have a 50 times better chance than an ordinary web site for getting to the top of search rankings. Add keywords into the filenames of your video. Include keyword-rich descriptions and tags and put your video on keyword-rich web pages.
3. Add it to your Facebook page: On Facebook, use video to show the human side of your company. Think fun and creative. Show a ‘behind the scenes’ peak at your office or shop. Use video to announce a new products or specials. Post video highlights of past events, customer testimonials and more.
4. Put it on YouTube and other video sites: Video sites are great ways to reach potential new customers. Create a branded YouTube channel and host your videos for free. And don’t worry — you don’t need the next viral sensation to find success on YouTube. Small businesses can build sales without generating a million views.
5. Add it to your Google Local Business listing: By adding video to your business listing on Google Local, you’ll be able to tell your story and connect with those people who are looking for your products or services, at the very point in time when they’re actively researching or ready to buy. An engaging video brings your listing to life and sets you apart from the crowd.
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