Welcome

2010 has emerged as the year web video gets down to business.  Engaging customers is critcal in this economy and video has become the number one marketing strategy  to reach and convert customers. My firm serves to assist  businesses locally and globally in creation of compelling video content for the web.

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Digital Content Marketing

by Rob Child on February 16, 2010

In this insightful clip from Bob Collins, leading B2B marketing gurus reveal how video is being consumed today and where people are really getting their information.

The New Digital Content Marketing from Bob Collins on Vimeo.

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Welcome

Featured

2010 has emerged as the year web video gets down to business.  Engaging customers is critcal in this economy and video has become the number one marketing strategy  to reach and convert customers. My firm serves to assist  businesses locally and globally in creation of compelling video content for the web.

Read the full article →

Moms Place Trust in Other Consumers – eMarketer

Web Video Marketing

The power of video customer reviews is rapidly growing according to a survey by EXPO. In the survey targeted at women and Moms in particular, 64% said they made a purchase decision based on watching an online video customer review.
Consumer reviews are significantly more trusted than descriptions that come from manufacturers, according to a survey [...]

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Video Now the #1 Way Customers find Your Business

Web Video Marketing

Video posted on your web site is now the number one way customers find your business. Have you noticed that video results tend to be among the first 10 top results you get when you do a search for anything online?
Google searches for video first because they have conducted studies that show people now go [...]

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Girl Scouts Launch Viral Marketing Campaign on YouTube to Sell Cookies – DailyFinance

Case Studies

This video is a great example of a case study of how companies are now starting to “think out of the box” to sell products. In this case it is “out of the cookie box”. The video below called “What A Cookie Can Do” was posted on You Tube on Jan 19, 2010 and has recieved 24,000 hits!

via [...]

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Generational Split in Online Viewing

Web Video Marketing
Rob Child

A recent study by Forbes and Google revealed a generational split in online viewing habits of business video. The amount of influence that online video offers definitely depends on the age and work experience of the executive.  When asked how frequently they view business videos, 1/3 (33%) of those under the age of 50 stated that [...]

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Branding is the Top Reason Businesses Use Video

Web Video Marketing

According to a survey by Turn Here branding on the Web through video is and will continue to be an important online marketing tool for businesses:
• 83.5% of respondents are already using online video in their marketing efforts in one form or another
• Branded content is the preferred online video content type among respondents with [...]

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Video Breeds Trust

Web Video Marketing

According to a study from January 2010 by Treepodia just the presence of video on your web site will help sell your product or service. Because simply put, product videos sell your business.  What has proven even more interesting is the fact that people who do NOT watch the video are converting at a significantly higher [...]

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